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Gilt Groupe Launches Gilt Fuse for Women: Who Will Shop There?

Wednesday, August 12th, 2009 | Hot Happenings, Product Launches, Sales, Stores | 1 Comment

Meilily Hot Happenings & Launch News! Gilt Fuse

Screenshot Gilt Fuse Homepage

Screenshot Gilt Fuse Homepage

Gilt Groupe describes their newly launched Gilt Fuse venture as “a great new way to mix and match today’s most-wanted labels with tomorrow’s hottest emerging brands at prices that are impossible to resist.”

The new Gilt Fuse online shop appears to be a women-only more edited version of the original members-only Gilt that also adds in some emerging new designers at a lower price point.

As a concept, it’s great the Gilt Groupe can target that lower price point, but in execution the jury is still out on how clear the Gilt Fuse concept comes through. As of this moment, I am left wondering if Gilt Fuse is going to target a much younger female audience, or › Continue reading

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