Edun Conservation Top

Is Fair Trade the New Face of Luxury? LVMH Buys a Stake in Bono’s Ethical Clothing Company, Edun

Monday, May 18th, 2009 | Hot Happenings, Sales, Stores | 2 Comments


[Edun Grass Collar – Ainsley V – Neck Dress]

Meilily Beauty & Style News!
Luxury goods giant LVMH recently purchased a minority stake in Edun, the relatively small fair trade clothing company started by U2 frontman Bono and his wife, Ali Hewson. This is a good move by LVMH, which already owns a stake in many established fashion, beauty, and luxury brands including Louis Vuitton, Marc Jacobs, De Beers, Sephora, Givenchy, and Guerlain.

More Edun Details & Edun Styles › Continue reading

Bookmark and Share

Tags: , , , , , , , , , , , , , , , ,

Search Meilily

*New: Get Meilily Updates by Email!

Enter your email address:

Delivered by FeedBurner

Window Shopping