Sephora + Pantone Color IQ: Foundation Matching Made Easier

Wednesday, October 31st, 2012 | Beauty and Science, Collaborations, Hot Happenings, Makeup

Meilily: Sephora + Pantone Color IQ Foundation Match SF
Meilily Beauty & Technology: Sephora + Pantone Color IQ Foundation Matching System Tested

Ladies and Gentlemen, welcome to a new era in foundation shopping!  Finally recognizing the plight of the modern multicultural foundation shopper, Sephora & Pantone have developed an innovative new system of foundation matching.

The new Sephora + Pantone Color IQ system digitally scans the skin using a handheld imaging device, determines the Pantone color that most closely matches your skin color from a range of 110 skin tone shades, and searches an extensive product database to retrieve the best foundation shade matches.

The Color IQ handheld digital scanner is actually used to take images of the skin at three different areas – forehead, neck, and chest – to calculate the closest Pantone shade match.

Once you know your resulting Pantone SkinTone shade, simply enter the shade number into the Sephora in-store app to retrieve a list of the closest foundation (product and shade) matches, culled from the wide range of foundations available at Sephora.

Meilily: Sephora + Pantone Color IQ Foundation Match System

You can even filter the list of foundation matches by category (coverage type, finish, etc) and email it to yourself from the store for future reference.

Sephora + Pantone Color IQ Foundation Matcher in Action…

I had a chance to try the Sephora + Pantone Color IQ system at the San Francisco Sephora store, one of just two stores with the Color IQ system.

Meilily: Sephora + Pantone Color IQ In Store Foundation Match Imaging

First a Sephora artist took pictures of my skin on my forehead, neck, and chest using the Color IQ handheld scanning device, and then I received my results in the form of a Pantone shade number … 2Y09.

Meilily: Sephora + Pantone Color IQ Handheld Device

Next I entered my Pantone shade number into the in-store app, and after filtering the list of product results for “medium to full coverage” “liquid” foundations, I took home samples of two of my most promising foundation options: Kat Von D Lock-It Tattoo Foundation in Medium 62 ($34) and MAKE UP FOR EVER HD Invisible Cover Foundation in 128 Almond ($42).

Color Matched?

I have to say, the recommended shades I sampled were definitely in the right color family (medium-yellow), though the two foundations I chose turned out to be very different from each other.

The Kat Von D Lock-It Tattoo Foundationicon (shown below, left), was darker, more matte, and more pigmented than the lighter and dewier MAKE UP FOR EVER HD Invisible Cover Foundationicon (shown below, right).

Meilily: Sephora + Pantone Color IQ Foundation Recs - Kat Von D & MAKE UP FOREVER

Perhaps it was because I had been out most of the afternoon watching the Blue Angels fly overhead on a clear, sunny and warm day (rare in SF), but my calculated Pantone shade might be a tad darker than I would normally wear.  Luckily, there are several nearby Pantone shades that I could dial up or down to, but unfortunately I’ll have to go back to the store or call in to the store to see what my adjusted foundation matches are.

Lesson learned: The Sephora + Pantone Color IQ system will match the current color of your skin, Blue Angels tan and all.

My recommendation is to get your Color IQ Pantone match on a day when your skin is looking its normal self (ie. no sunburns and no one-off days spent in the sun).

All in all, I’d say I have faith in the Sephora + Pantone Color IQ system, and would love to see a version of the foundation selector app available online for those of us who already have a Pantone SkinTone shade number.

Check out Meilily’s Color IQ foundation options at Sephora.com:
Kat Von D Lock-It Tattoo Foundation
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MAKE UP FOR EVER HD Invisible Cover Foundation
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Hope you enjoyed the details and photos of Sephora + Pantone Color IQ!  from Meilily

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