Benefit Cosmetics Fall Launch Party: Pearls, Prrrowl, & Pretty!

Wednesday, September 1st, 2010 | Makeup, Photos, Product Launches, Stores

Meilily Hot Happenings & Product Launch Details: Benefit Cosmetics Fall 2010!

I recently attended a fun Benefit Cosmetics preview party in San Francisco, and I got to try out and take home new Fall makeup from Benefit. I even got my brows done during the event and loved it! Benefit sure throws a mean party – cupcakes, cocktails, and all!

Now, I’m actually kinda excited about these new Benefit Fall products, because they’re quite fun, and would probably work with a variety of skintones!

Here are the Fall launch details and photos…


Girl Meets Pearl – a lightweight pearly luminizing liquid in a twist-up tube $30
Related product: Start with a brightening primer like Benefit’s That Gal

Magic Ink Liner – an intense black liquid liner with tiny brush (stays true to color) $20
Related product: Prep lids with an eye primer like Benefit’s Stay Don’t Stray

Prrrowl – a wand duo with iridescent pink gloss and peacock blue mascara topcoat $28
Related Product: Pair this duo with a peachy blush like Benefit’s Georgia

All new Benefit Fall items should be available online and in stores by September! Some items are first only available in Benefit Boutiques or online.

Don’t forget to use a Benefit Cosmetics Discount Code: Get FREE US standard shipping with any purchase of $50 or more with promo code PRETTY50 at checkout. or FREE International Shipping with any $115 purchase using promo code WORLD115 . Offer excludes Asia.

More Photos & Details from the Benefit Party:


Meilily: Benefit Boutique Makeup Display

Love the decor inside the Benefit Boutiques!


Meilily: Benefit Cosmetics Boutique - Gabbi & Lana

Party Highlight: Meeting Annie Ford Danielson!

Benefit's Annie Ford Danielson

Meilily: Benefit's Annie Ford Danielson

I was thrilled to meet the very down-to-earth Annie Ford Danielson (about whom I cannot stop raving), daughter of one of the Benefit Cosmetics founding sisters! Annie, wearing a lovely Filippa K dress, demonstrated the new Fall products, and I got to chat with her about growing up with Benefit Cosmetics and jet-setting to store openings in Russia, Mexico, and China.

Thanks to Benefit Cosmetics for a great party and preview!

If you’ve tried any of the new Fall Benefit products, let me know what you think!

Hope you enjoyed this Fall preview and photos! from Meilily

P.S. I just found out that free-standing Benefit Cosmetics Boutiques provide spa-type services like spray-tan applications (using a proprietary formula), brow shaping, and more. Who knew?!

* Note: Some products were received from the brand(s) for free, though not necessarily for review. This post may contain affiliate links. Please see our site disclosure and policies for more information.

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6 Comments to Benefit Cosmetics Fall Launch Party: Pearls, Prrrowl, & Pretty!

September 4, 2010

I’m so jealous! Looks like you had a great time here! SF is not that far from where I am, but parking is killer! >< I'd love to visit Benefit's boutique one day. 😀

September 5, 2010

Hi Jenn! It was a really fun time and the boutique was so cute inside- It’s worth a trip to SF sometime, but parking is hard in that area (a little easier up the hill a ways). Let me know if you ever want to go!

[…] I attended the Benefit blogger event to preview their three new Fall 2010 products, and had a great time! […]

October 12, 2010

hi! thanks for the post!!!
can you pleeeeaaaase make swatches of girl meets pearl, comparing it to high beam and moon beam?
so many highliters, so difficult to decide!!!!

November 2, 2010

Dani, thanks for the request- Comparison swatches are finally up!

Here’s a link to them: Benefit Comparison Swatches: Girl Meets Pearl, High Beam & Moon Beam.

[…] Now, with the launch of the new Girl Meets Pearl luminizer, it has gotten pretty hard to tell all these Benefit liquid highlighters apart […]

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