Vitamin A

Anti-aging Cream in the News Again: Boots No 7 Protect & Perfect Intense – Scientifically Tested, Proven to Increase Demand

Tuesday, April 28th, 2009 | Beauty and Science, Photos, Skincare | 10 Comments

Beauty & Science News! from Meilily

Scientifically tested, and proven to… increase demand?

Boots No 7 skincare is in the news again! New research apparently confirms the efficacy of yet another Boots No 7 anti-aging product, and reminds us of what happened the last time Boots skincare was in the news…

Boots is the UK beauty product manufacturer that fueled the desire of women everywhere two years ago when their extremely popular Boots No 7 Protect & Perfect Beauty Serum (a.k.a Restore & Renew in the US) was shown to increase the youthful appearance of skin. [Remember how that very same Boots anti-aging serum sold out everywhere immediately following a BBC television show announcing its positive anti-aging results?]

This time it won’t be Boots’ Protect & Perfect serum flying off the shelves. Instead, the mass-market product at the center of the latest scientific study is the Boots No 7 Protect & Perfect Intense Beauty Serum.

Results from a new year-long scientific double-blind study funded by Boots and published online today in the British Journal of Dermatology showed the anti-aging efficacy of the Boots No 7 Protect & Perfect Intense Beauty Serum, demonstrating “for the first time, that a commercially available over-the-counter ‘anti-ageing’ product improves the appearance of facial wrinkles when used in the long term.”

The same research team has apparently found that both the original Boots No 7 Protect & Perfect Beauty Serum and the Boots No 7 Protect & Perfect Intense Beauty Serum can stimulate production of a protein that promotes skin elasticity called fibrillin-1. The latest study links the improvement of facial wrinkles in photo-aged skin to the serum’s ability to restore this fibrillin-1 protein, but does not specifically breakdown the particular contribution of key ingredients to this effect.

Meilily’s Thoughts on the Study Results and Product Comparisons

Meilily posits that the new scientific results may be part of an extremely smart marketing strategy for Boots… › Continue reading