Thursday, September 16th, 2010 | Fashion, Free Stuff, Photos, Product Launches | 2 CommentsMeilily Hot Happenings & Photos: Levi’s Curve ID Jeans Launch in SF with Free Jeans!
OK, what could be better than free jeans?! How about free Levi’s Curve ID Jeans, a new product from Levi’s specifically designed to fit more than just one type (er shape) of woman.
I recently attended a Levi’s Curve ID launch event in San Francisco at the Union Square Levi’s shop. I got to meet You Nguyen, SVP of Levi’s Women’s Merchandising and Design, who gave a demo that illustrated precisely why women traditionally have such a hard time finding jeans that fit based on size (but not shape). I even got to to try free Curve ID jeans!
*Friday, Sept. 17, 2010 Get a free pair of Levi’s Curve ID jeans at the San Francisco Levi’s store at 300 Post St. Just bring in an old pair of jeans to get free Curve ID jeans! First come first serve!
Photos and Details: How the New Curve ID Jeans Fit Different Women…
Levi’s developed Curve ID jeans after researching body shape variations in women and surveying real women. The new jeans are sized not just by waist size but by the ratio or difference between a woman’s natural waist, upper hip, and butt measurements- her real shape!
The Three Levi’s Curve ID (Lower) Body Shape Types:
- Slight Curve (straighter from waist to butt)
- Demi Curve (average proportion between waist and butt)
- Bold Curve (more difference or curve between waist and butt)
Photos from Meilily: Size 27 Models Wearing Different Curve ID Skinny Jeans
Models wearing, from left to right: Slight Curve, Demi Curve, Bold Curve.
Front view: Size 27 models, each with a different hip shape…
Side view: Size 27 models, each with a different derriere shape…… wow!
Abercrombie and Fitch (A&F) clothing gets a bum rap a lot of the time as clothing for mainstream zombies, but they actually have high quality fabrics, wearable designs, and a certain relaxed attitude toward partial nudity in advertising. (I’m willing to overlook that last part.)
One of the best things about shopping at A&F is that their clothing occasionally goes on sale, at nice discounts at that. Unfortunately A&F is also one of those high inventory turnaround stores where you may have to buy an item at full price if you really like it and want it in a particular size. (I made the mistake once of passing over a cute coduroy A&F jacket while waiting for a sale, and ended up having to scour eBay for one in my size, only to discover the wide world of eBay Abercrombie knockoffs.)
Where was I? Oh, yes. $12.90 jeans! › Continue reading
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