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Levi’s Curve ID Jeans Launch: Free Jeans, Photos & Custom Fit Curves!

Thursday, September 16th, 2010 | Fashion, Free Stuff, Photos, Product Launches | 2 Comments

Meilily: Levi's SF Store Curve ID Window Displays

Meilily Hot Happenings & Photos: Levi’s Curve ID Jeans Launch in SF with Free Jeans!

OK, what could be better than free jeans?! How about free Levi’s Curve ID Jeans, a new product from Levi’s specifically designed to fit more than just one type (er shape) of woman.

I recently attended a Levi’s Curve ID launch event in San Francisco at the Union Square Levi’s shop. I got to meet You Nguyen, SVP of Levi’s Women’s Merchandising and Design, who gave a demo that illustrated precisely why women traditionally have such a hard time finding jeans that fit based on size (but not shape). I even got to to try free Curve ID jeans!

*Friday, Sept. 17, 2010 Get a free pair of Levi’s Curve ID jeans at the San Francisco Levi’s store at 300 Post St. Just bring in an old pair of jeans to get free Curve ID jeans! First come first serve!

Photos and Details: How the New Curve ID Jeans Fit Different Women…
Levi’s developed Curve ID jeans after researching body shape variations in women and surveying real women. The new jeans are sized not just by waist size but by the ratio or difference between a woman’s natural waist, upper hip, and butt measurements- her real shape!

The Three Levi’s Curve ID (Lower) Body Shape Types:
- Slight Curve (straighter from waist to butt)
- Demi Curve (average proportion between waist and butt)
- Bold Curve (more difference or curve between waist and butt)

Photos from Meilily: Size 27 Models Wearing Different Curve ID Skinny Jeans
Models wearing, from left to right: Slight Curve, Demi Curve, Bold Curve.

Front view: Size 27 models, each with a different hip shape…

Meilily: Levi's Curve ID models, all size 27 - Front

Side view: Size 27 models, each with a different derriere shape…… wow!

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