Levi’s Curve ID Jeans Launch: Free Jeans, Photos & Custom Fit Curves!

Thursday, September 16th, 2010 | Fashion, Free Stuff, Photos, Product Launches

Meilily: Levi's SF Store Curve ID Window Displays

Meilily Hot Happenings & Photos: Levi’s Curve ID Jeans Launch in SF with Free Jeans!

OK, what could be better than free jeans?! How about free Levi’s Curve ID Jeans, a new product from Levi’s specifically designed to fit more than just one type (er shape) of woman.

I recently attended a Levi’s Curve ID launch event in San Francisco at the Union Square Levi’s shop. I got to meet You Nguyen, SVP of Levi’s Women’s Merchandising and Design, who gave a demo that illustrated precisely why women traditionally have such a hard time finding jeans that fit based on size (but not shape). I even got to to try free Curve ID jeans!

*Friday, Sept. 17, 2010 Get a free pair of Levi’s Curve ID jeans at the San Francisco Levi’s store at 300 Post St. Just bring in an old pair of jeans to get free Curve ID jeans! First come first serve!

Photos and Details: How the New Curve ID Jeans Fit Different Women…
Levi’s developed Curve ID jeans after researching body shape variations in women and surveying real women. The new jeans are sized not just by waist size but by the ratio or difference between a woman’s natural waist, upper hip, and butt measurements- her real shape!

The Three Levi’s Curve ID (Lower) Body Shape Types:
- Slight Curve (straighter from waist to butt)
- Demi Curve (average proportion between waist and butt)
- Bold Curve (more difference or curve between waist and butt)

Photos from Meilily: Size 27 Models Wearing Different Curve ID Skinny Jeans
Models wearing, from left to right: Slight Curve, Demi Curve, Bold Curve.

Front view: Size 27 models, each with a different hip shape…

Meilily: Levi's Curve ID models, all size 27 - Front

Side view: Size 27 models, each with a different derriere shape…… wow!

Meilily: Levi's Curve ID models, all size 27 - Side

Back view: Size 27 models, each with a different butt size… slightly blurry but double wow!

Meilily: Levi's Curve ID models, all size 27 - Back

How the Levi’s Curve ID Jeans Fit: Meilily

Levi’s Curve ID jeans come in three body fit types and various leg styles (ie. skinny, bootcut, straight), and are sized in various lengths (ie. 30″ or 32″) and waist sizes (22-34″). Even the pocket size and placement of these jeans is specifically designed to suit each body type!

I apparently am not like the 80% of women who supposedly fit into the three body type categories identified by Levi’s research, and I was measured to fall between a Demi Curve and Bold Curve.

You Nguyen from Levi's Measuring a Curve ID Fit Model

Surprisingly, the straight style Demi Curve jeans I tried in my normal (waist) size felt tight in the rear and gaped a tad at my waist. I even tried skinny jeans in Bold Curve, sizing up at first, but while they fit at my waist they looked too loose in my thighs to be “skinny.”

*The Levi’s fit rep suggested that I size down (smaller waist! gasp) and try the straight style Bold Curve Levi’s, and they were right! So, curvy gals, I’d say go with the Bold Curve for more seat room (and thigh room) and a tighter waist fit, and don’t be afraid to size down from your normal jean size!

My Levi’s Curve ID jeans choice? Bold Curve Straight Leg.
Have you gotten your free jeans yet?

Hope you enjoyed these details and photos from the Levi’s Curve ID launch! from Meilily

© Copyright 2010 Meilily. All Rights Reserved.

* Note: Some products were received from the brand(s) for free, though not necessarily for review. Please see our site disclosure and policies for more information.

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2 Comments to Levi’s Curve ID Jeans Launch: Free Jeans, Photos & Custom Fit Curves!

Darlene Tolen
September 29, 2010

My friends and I were wondering if there’s some type of trick to getting these free jeans? We have tried everything but your site keeps trying to charge us. Let me know so I can update my friends on facebook.

Meilily
September 29, 2010

Darlene, thanks for visiting! Not sure what you mean about the site trying to charge you, as we are not selling jeans here – only linking to the Levi’s website, but free jeans events have been taking place in various cities, like in SF! If you check on the Levi’s site or on facebook, you might be able to find another Wear What Fits event at a Levi’s store near you offering free Curve ID jeans. Hope this helps!

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