Thursday, September 16th, 2010 | Fashion, Free Stuff, Photos, Product LaunchesMeilily Hot Happenings & Photos: Levi’s Curve ID Jeans Launch in SF with Free Jeans!
OK, what could be better than free jeans?! How about free Levi’s Curve ID Jeans, a new product from Levi’s specifically designed to fit more than just one type (er shape) of woman.
I recently attended a Levi’s Curve ID launch event in San Francisco at the Union Square Levi’s shop. I got to meet You Nguyen, SVP of Levi’s Women’s Merchandising and Design, who gave a demo that illustrated precisely why women traditionally have such a hard time finding jeans that fit based on size (but not shape). I even got to to try free Curve ID jeans!
*Friday, Sept. 17, 2010 Get a free pair of Levi’s Curve ID jeans at the San Francisco Levi’s store at 300 Post St. Just bring in an old pair of jeans to get free Curve ID jeans! First come first serve!
Photos and Details: How the New Curve ID Jeans Fit Different Women…
Levi’s developed Curve ID jeans after researching body shape variations in women and surveying real women. The new jeans are sized not just by waist size but by the ratio or difference between a woman’s natural waist, upper hip, and butt measurements- her real shape!
The Three Levi’s Curve ID (Lower) Body Shape Types:
- Slight Curve (straighter from waist to butt)
- Demi Curve (average proportion between waist and butt)
- Bold Curve (more difference or curve between waist and butt)
Photos from Meilily: Size 27 Models Wearing Different Curve ID Skinny Jeans
Models wearing, from left to right: Slight Curve, Demi Curve, Bold Curve.
Front view: Size 27 models, each with a different hip shape…
Side view: Size 27 models, each with a different derriere shape…… wow!
Back view: Size 27 models, each with a different butt size… slightly blurry but double wow!
How the Levi’s Curve ID Jeans Fit: Meilily
Levi’s Curve ID jeans come in three body fit types and various leg styles (ie. skinny, bootcut, straight), and are sized in various lengths (ie. 30″ or 32″) and waist sizes (22-34″). Even the pocket size and placement of these jeans is specifically designed to suit each body type!
I apparently am not like the 80% of women who supposedly fit into the three body type categories identified by Levi’s research, and I was measured to fall between a Demi Curve and Bold Curve.
Surprisingly, the straight style Demi Curve jeans I tried in my normal (waist) size felt tight in the rear and gaped a tad at my waist. I even tried skinny jeans in Bold Curve, sizing up at first, but while they fit at my waist they looked too loose in my thighs to be “skinny.”
*The Levi’s fit rep suggested that I size down (smaller waist! gasp) and try the straight style Bold Curve Levi’s, and they were right! So, curvy gals, I’d say go with the Bold Curve for more seat room (and thigh room) and a tighter waist fit, and don’t be afraid to size down from your normal jean size!
My Levi’s Curve ID jeans choice? Bold Curve Straight Leg.
Have you gotten your free jeans yet?
Hope you enjoyed these details and photos from the Levi’s Curve ID launch! from Meilily
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* Note: Some products were received from the brand(s) for free, though not necessarily for review. Please see our site disclosure and policies for more information.
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